About the coin

The My Lovely Coin (MLC) serves as the utility token for the game My Lovely Planet, a web3 game dedicated to environmental protection. The game's concept is straightforward yet impactful: when players plant a tree in the game, a tree is planted in real life. This initiative aims to merge gaming with real-world environmental action, making it a unique proposition in the gaming and crypto space.

Main features

MLC is central to the My Lovely Planet ecosystem. Players can use MLC to purchase digital items directly within the game. Holding MLC is also necessary to unlock exclusive content and to participate in voting for NGOs and the Environmental Treasury. The token has a fixed supply of 350,000,000 MLC, ensuring scarcity and potential value appreciation.

How it works

My Lovely Planet is part of the Ubisoft Entrepreneurs Lab at Station F, a prestigious accelerator for gaming. This partnership provides access to global experts in game design, 3D, monetization, and retention. The game has also received the 'Unity for Humanity' Award, recognizing its mission to create a more equitable, inclusive, and sustainable world. The founder, Clement LE BRAS, is an engineer with a passion for environmental issues, having been trained by experts and having worked in vulnerable communities. The target audience for My Lovely Planet includes young people aged 16 to 30, who are highly engaged in climate action and gaming. The mobile gaming market, which includes 2.8 billion people worldwide, represents a significant opportunity for the game's growth and impact.