About the coin

'ASK' is the currency for permission, designed to power a global digital advertising system built on permissioned data and opt-in engagement. The project aims to address significant issues of Web 2.0, such as surveillance capitalism, data exploitation, and interruptive marketing. By enabling users to securely grant permission and monetize their data across the web, it provides an enterprise solution for marketers seeking better returns on their ad spend.

Main features

Global privacy regulations, ad blockers, and changes in ad tech are driving a new advertising model based on consent. Permission enables marketers to build opt-in audiences and ask for engagement permission, ensuring users are rewarded for the data they choose to share. ASK is seen as foundational for helping tech platforms and marketers compete in Web 3.0.

How it works

Users earn ASK by securely sharing their data and opting in to receive relevant ads and content, primarily through declared data-sharing activities and engaging with video ads on Permission.io. Advertisers can use ASK as an incentive mechanism on their digital channels, driving loyalty and personalized ad campaigns. Plans are in place to enable earning and spending ASK via merchants on the Shopify platform, with other major eCommerce platforms to follow. The project also focuses on developing its proprietary technology, 'Data Algebra,' which has been awarded 9 patents. This technology can liquify data stored in silos, allowing individuals to aggregate and monetize their full data set and companies to gain permissioned visibility over comprehensive data sets.